Waterproof Hardwood Flooring

I am excited to introduce water-proof hardwood flooring
to our midwest market. If you’ve always wanted the
natural beauty of real wood, but determined that wood
was too fragile for you or your kids and pets; think again!

The technology involves pairing a stone polymer core
with a top cut of wood in a wide plank, interlocking
format. The core will not absorb water, so spills that
would normally seep through a traditional hardwood
floor won’t damage these floors. This core is extremely
dent resistant and has the nick-name “rigid core” in our
industry. The floating installation and overall thickness
of 5/16″ is perfect for remodeling. (It installs over several
types of existing flooring).

As a natural hardwood, the cost runs a little more than
luxury vinyl but much less than traditional hardwood.
Now I have a real wood flooring option that can
handle the pets and the kids and still have money left
over for new counters and updated lighting! A huge
bonus is the finish is renewable (simple screen / recoat
to eliminate scratches).

So, yes, it’s waterproof, dent resistant, and renewable,
but my favorite aspect of these floors is how gorgeous
they look. I recently toured a design show where I was
able to see several styles installed. I was blown away by
the hickory, white oak, walnut, and maple options. The
rustic hickory was my favorite!